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Privacy Statements

Content

  1. Name and Contact of the Responsible Party
  2. Security and Protection of Personal Data
  3. Definitions
  4. General Notes and Mandatory Information
  5. Data Collection on our Website
  6. Plugins and Tools
  7. Newsletter and Email Advertising
  8. Analysis Tools
  9. Social Media

  1. Name and Contact of the Responsible Party according to Article 4 paragraph 7 DSGVO

    baukobox GmbH
    Trippstadter Straße 110
    67663 Kaiserslautern

    Phone: +49 631-34358607
    E-Mail: info@baukobox.de

  2. Safety and Protection of Personal Data

    We consider it our primary task to maintain the confidentiality of the personal data you provide and to protect it from unauthorized access. Therefore, we use the utmost care and the highest security standards to ensure maximum protection of your personal data.
    As a private company, we are subject to the provisions of the European General Data Protection Regulation (DSGVO) and the provisions of the Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that the data protection regulations are observed by us as well as by our external service providers.

  3. Definitions

    The legislator requires that personal data are processed in a lawful manner, in good faith and in a way that can be comprehended by the person concerned ("legality, processing in good faith, transparency"). In order to ensure this, we inform you about the individual legal definitions that are also used in this data protection declaration:
    Personal Data
    "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); as identifiable, a natural person is considered who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics which express the physical, physiological, genetic, psychic, economic, cultural or social identity of this natural person.
    Processing
    "Processing" is any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, deletion or destruction.
    Limitation of Processing
    "Limitation of processing" is the marking of stored personal data with the aim of limiting their future processing.
    Profiling
    "Profiling" means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
    Pseudonymization
    "Pseudonymization" is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
    Filing system
    "Filing System" means any structured set of personal data which are accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis.
    Controller
    "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
    Processors
    "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
    Recipient
    "Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
    Third party
    "Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
    Consent
    "Consent" of the data subject means any freewill expression of will, in an informed and unambiguous manner, in the form of a statement or a clear confirmatory act, by which the data subject indicates his or her consent to the processing of personal data.

  4. General Information and Mandatory Information

    Withdrawal of Your Consent to Data Processing
    Many data processing operations are only possible with your express consent. You can withdraw your already given consent at any time. For this, a formless message via email to us is sufficient. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.
    Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 DSGVO)
    When data processing is carried out on the basis of Art. 6 para. 1 lit. e or f DSGVO, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims (Objection according to Art. 21 Abs. 1 DSGVO).

    If your personal data are processed for the purpose of direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (Objection according to Art. 21 Abs. 2 DSGVO).
    Right to Lodge a Complaint with the Competent Supervisory Authority
    In the case of violations of the DSGVO, those affected have a right of complaint with a supervisory authority, in particular in the Member State of their habitual residence, workplace or the place of the suspected violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
    Right to Data Portability
    You have the right to have data that we process on the basis of your consent or in fulfillment of a contract, handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done as far as it is technically feasible.
    Information, blocking, deletion and correction
    Within the framework of the applicable legal provisions, you have the right at any time to provide information about your stored personal data, their origin and recipient and the purpose of data processing and, if necessary, a right to correct, block or delete this data. For further information on the subject of personal data, you can contact us at any time at the address given in the imprint.
    Right to Restriction of Processing
    You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:
    • If you deny the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
    • If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of deletion.
    • If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right instead of the deletion to request the restriction of the processing of your personal data.
    • If you have lodged an objection pursuant to Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
    If you have restricted the processing of your personal data, apart from its storage, this data may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another physical or legal person or for reasons of an important public interest of the European Union or a member state.

  5. Data Collection on Our Website

    Who is Responsible for the Data Collection on this Website?
    The data processing on this website is performed by the website operator. The contact details can be found in the imprint of this website.
    How do we collect your data?
    Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

    Other data is collected automatically by our IT systems when you visit our website. These are primarily technical data (e.g., internet browser, operating system, or time of page request). The collection of this data occurs automatically as soon as you enter our website.
    What do we use your data for?
    Some of the data is collected to ensure correct functioning of the website. Other data may be used to analyze your usage behavior.
    Legality of Processing
    The processing of personal data is only legal if there is a legal basis for the processing. The legal basis for processing may be in accordance with Article 6 (1) lit. a - f DSGVO, in particular:
    • The data subject has given consent to the processing of personal information for one or more specific purposes;
    • The processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
    • The processing is necessary for compliance with a legal obligation to which the controller is subject;
    • The processing is necessary in order to protect the vital interests of the data subject or of another natural person;
    • Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
    • Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
    Information on the Collection of Personal Data
    • Below, we provide information about the collection of personal data when using our website. Personal data include, for example, name, address, email addresses, user behavior.
    • When you contact us by email or through a contact form, the data you provide (your email address, possibly your name and phone number) is stored by us to answer your questions. We delete the data arising in this context after the storage is no longer necessary, or limit the processing if there are statutory retention requirements.
    Collection of Personal Data When Visiting Our Website
    In the case of merely informative use of the website, i.e., if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (the legal basis is Art. 6 para. 1 sentence 1 lit. f DSGVO):
    • IP address
    • Date and time of the request
    • Time zone difference to Greenwich Mean Time (GMT)
    • Content of the request (specific page)
    • Access status/HTTP status code
    • Amount of data transferred each time
    • Website from which the request comes
    • Browser
    • Operating system and its interface
    • Language and version of the browser software
    Cookies
    Baukobox uses so-called cookies. Cookies are small files stored by your web browser.

    The cookies used in Baukobox do not harm your computer and do not contain malicious software.

    They enable user-friendly and effective use of our offer. We do not use cookies for advertising purposes.

    We transfer temporary session cookies to your web browser. They are valid only for the duration of your visit to Baukobox and have no meaning outside Baukobox. The temporary cookies are used to identify your session with a unique number during your visit.

    After the end of your visit, you can delete the session cookies by closing your web browser. We also transfer permanent cookies to your web browser with a validity of up to 365 days. We use these cookies exclusively to remember session information with a unique ID and in the case of a successful login by your chosen username, a unique user ID and a user status label on your next visit to Baukobox.

    You can set your web browser to notify you about the setting of cookies and to allow cookies only in individual cases or to exclude the acceptance of cookies in certain cases or generally. You can delete already stored cookies in the settings of your web Browser. You can also set the automatic deletion of cookies when closing your web browser. Disabling cookies may limit the functionality of our website. In any case, our full range of information is available.

  6. Plugins and Tools

    Google Web Fonts
    This site uses so-called web fonts provided by Google for a uniform display of fonts. The Google Fonts are installed locally. A connection to Google's servers does not take place.
    Chargebee
    We use the Chargebee platform for contract management. The provider is Chargebee Inc. ('Chargebee'), 44 Montgomery Street, San Franciso, CA, 94104, USA.
    Chargebee is a service that allows, among other things, the online collection and management of customer data for automated billing.

    When concluding the contract, your customer, contract and payment data will be forwarded via an encrypted interface. The data you entered is stored on Chargebee's servers. Billing is carried out automatically at the contractually determined times. For more privacy information, please see Chargebee's Privacy Policy: https://www.chargebee.com/privacy/
    The legal basis for data processing is Art. 6 para. 1 S. 1 b DSGVO.

    Storage period: The data you provide is stored by us until you cancel the contract and deleted from Chargebee after termination of the contract. Data stored for other purposes us remain unaffected.

    Order processing: To ensure compliant data processing, we have concluded a contract for order processing with Chargebee.
    Stripe
    If you decide on a payment method from the payment service provider Stripe, the payment processing is carried out by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the order process together with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO.

    Your data is passed on exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For further information on Stripe's privacy policy, see the URL https://stripe.com/de/privacy#translation.

  7. Newsletter and E-Mail Advertising

    Hubspot
    This website uses the services of Hubspot for sending newsletters. Provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot).

    Hubspot is a CRM service that organizes and analyzes the dispatch of newsletters, among other things. When you provide data for the purpose of subscribing to the newsletter (e.g. e-mail address), these are also stored on Hubspot's servers in the USA. For the USA there is a decision of appropriateness by the EU Commission, which guarantees an equivalent level of data protection. You do not have the same rights there as within the EU/ EEA. There may be no legal remedies available to you against accesses by authorities.

    With the help of Hubspot, we can analyze our newsletter campaigns. If you open an e-mail sent with Hubspot, a file contained in the e-mail (so-called web-beacon) connects to Hubspot's servers in the USA. This allows to ascertain whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are only intended for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

    If you do not want an analysis by Hubspot or do not agree with the transfer of your data to the USA, you must unsubscribe from the newsletter. For this, we provide a link in every newsletter message.

    The data processing is based on your consent (Art.6 para.1 lit.a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

    The data you deposited with us for the purpose of subscribing to the newsletter is stored by us until you unsubscribe from the newsletter and is deleted from our servers and from the servers of Hubspot after you have unsubscribed from the newsletter. Data stored with us for other purposes remains unaffected. For more details, please see Hubspot's privacy policy at: https://legal.hubspot.com

    You can revoke your consent to receive the newsletter and the associated data processing at any time. The revocation is made via a link in the newsletters or by informal notification via e-mail to info@baukobox.de.
    Mail Advertising according to § 7 Abs. 3 UWG
    We are permitted under the legal permission according to § 7 Abs. 3 UWG to use the e-mail address specified during the ordering process for direct advertising for our own, similar products or services. If you do not want to receive advertising for similar products or services anymore, you can object to the use of your e-mail address at any time without incurring any costs other than the transmission costs according to the basic rates. The deregistration is possible in each advertising email.

  8. Analytical Tools

    Google Analytics
    This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ('Google'), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called 'cookies.' These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies and the use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both his website and his advertising.
    IP Anonymization
    We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
    Browser Plugin
    You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
    Objection to Data Collection
    You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data during future visits to this website: Disable Google Analytics. For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
    Contract Data Processing
    We have concluded a contract for order data processing with Google and fully implement the strict regulations of the German data protection authorities when using Google Analytics.
    Demographic Features in Google Analytics
    This website uses the 'demographic features' function of Google Analytics. This allows reports to be created that include information on the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally forbid the collection of your data by Google Analytics as described in the section 'Objection to Data Collection'.
    Storage Duration
    Data stored at Google at user and event-level that are linked to cookies, user identifiers (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) are anonymized or deleted after 14 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de

  9. Social Media

    Instagram
    baukobox GmbH uses the technical platform and services of Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland for the offered information service Instagram.

    We would like to point out that you use this Instagram page and its functions in your own responsibility. This applies in particular to the use of interactive functions (e.g., commenting, sharing, rating). Alternatively, you can access the information offered on this page on our internet offer at www.baukobox.de.

    When you visit our Instagram page, Instagram collects your IP address and other information in the form of cookies on your PC. This information is used to provide us, as the operator of the Instagram pages, with statistical information about the use of the Instagram page.

    The data collected in this context about you are processed by Instagram Ltd. and may also be transmitted to countries outside the European Union. What information Instagram receives and how it is used is generally described by Instagram in its data use policy. You will also find information about how to contact Instagram and about the setting options for advertisements. The data use policy is available at the following link: https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect

    How Instagram uses the data from visiting Instagram pages for its own purposes, to what extent activities on the Instagram page are assigned to individual users, how long Instagram stores these data and whether data from a visit to the Instagram page are passed on to third parties is not finally and clearly named by Instagram and is not known to us.

    When you access an Instagram page, the IP address assigned to your device is transmitted to Instagram. According to Instagram, this IP address is anonymized (for 'German' IP addresses). Instagram also collects information about the devices of its users (e.g., as part of the 'login notification' function); it is therefore possible for Instagram to assign IP addresses to individual users.

    If you are currently logged in to Instagram as a user, there is a cookie on your device with your Instagram identifier. As a result, Instagram is able to understand that you visited this page and how you used it. This applies to all other Instagram pages as well. Through Instagram buttons embedded in web pages, Instagram is able to record your visits to these websites and relate them to your Instagram profile. Based on this data, content or advertising can be offered tailored to you. If you want to avoid this, you should log out of Instagram or deactivate the 'stay logged in' function, delete the cookies on your device and end and restart your browser. In this way, Instagram information through which you can be immediately identified is deleted. You can use our Instagram page without revealing your Instagram ID. If you access the interactive features of the site (like, comment, share, news, etc.), an Instagram login screen appears. After any registration, you are recognizable as a specific user/user for Instagram again.

    You can find information on how to manage or delete available information about you on the following Instagram support pages: https://help.instagram.com/811572406418223/?helpref=hc_fnav

    As the provider of the information service, we also collect and process the following data from your use of our service: Number of followers, follower structure and reach of the baukobox channel as well as accumulated but anonymously reach, impressions, interaction, reactions (likes), shares and saves of individual posts and stories for the internal evaluation and analysis of our posts.
    Facebook
    baukobox GmbH uses the technical platform and services of Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland for the offered information service.

    We would like to point out that you use this Facebook page and its functions in your own responsibility. This applies in particular to the use of interactive functions (e.g., commenting, sharing, rating). Alternatively, you can access the information offered on this page on our internet offer at www.baukobox.de.

    When you visit our Facebook page, Facebook collects your IP address and other information that is present on your PC in the form of cookies. These informations are used to provide us as the operator of the Facebook pages statistical informations about the usage of the Facebook page. For more informations about this, Facebook provides the following link: https://de-de.facebook.com/help/pages/insights

    The data collected in this context about you is processed by Facebook Ltd. and may also be transferred to countries outside the European Union. Which informations Facebook receives and how they are used is generally described by Facebook in its data use policy. There you will also find informations about how to contact Facebook and about the ad settings. The data use policy is available at the following link: https://de-de.facebook.com/about/privacy

    The complete data policy of Facebook can be found here: https://de-de.facebook.com/full_data_use_policy

    How Facebook uses the data from visiting Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users, how long Facebook stores this data, and whether data from a visit to the Facebook page is passed on to third parties, is not finally and clearly stated by Facebook and is not known to us.

    When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for 'German' IP addresses). In addition, Facebook stores informations about the devices of its users (e.g., as part of the 'login notification' function); if necessary, this allows Facebook to assign IP addresses to individual users.

    If you are currently logged in to Facebook as a user, there is a cookie with your Facebook ID on your device. This allows Facebook to trace that you visited this page and how you used it. This applies to all other Facebook pages. Through integrated Facebook buttons on websites, Facebook can track your visits to these website pages and assign them to your Facebook profile. Based on this data, content or advertising can be provided to you that is tailored to you.

    If you want to avoid this, you should log out of Facebook, deactivate the 'stay logged in' function, delete the cookies on your device and stop and restart your browser. In this way, Facebook informations through which you can be immediately identified are erased. You can use our Facebook page without revealing your Facebook ID. If you access the interactive functions of the site (like, comment, share, messages, etc.), a Facebook login screen appears. After possible registration, you are recognizable to Facebook again as a specific user.

    You can find informations about how to manage or erase existing informations about you on the following Facebook support pages: https://de-de.facebook.com/about/privacy#

    As the provider of the information service, we also collect and process the following data from your use of our service: Number of followers, structure of followers and reach of the baukobox channel as well as accumulated but anonymised reach, impressions, interaction, reactions (likes), and shares of individual posts for internal evaluation and analysis of our posts.
    LinkedIn
    baukobox GmbH uses the technical platform and services of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland for the offered information service.

    We would like to point out that you use this LinkedIn page and its functions at your own responsibility. This applies in particular to the use of interactive functions (e.g., commenting, sharing, rating).

    When visiting our LinkedIn page, LinkedIn collects your IP address and other information that is present on your PC in the form of cookies amongst others. This information is used to provide us, as the operator of the LinkedIn pages, with statistical information about the use of the LinkedIn page. In this process, data may be transferred to countries outside the European Union.

    The data collected in this context about you is processed by LinkedIn. What information LinkedIn receives and how they are used is generally described by LinkedIn in its data usage policy. There you will also find information on how to contact LinkedIn and on the options for ad settings. The data use policies are available at the following link: https://www.linkedin.com/legal/privacy-policy

    How LinkedIn uses the data from the visit of LinkedIn’s pages for its own purposes, to what extent activities on the LinkedIn page are allocated to individual users, how long LinkedIn retains these data, and whether data from a visit to the LinkedIn page is passed on to third parties, is not conclusively and clearly stated by LinkedIn and is not known to us.

    When you access a LinkedIn page, the IP address assigned to your device is transmitted to LinkedIn. Furthermore, LinkedIn retains information about the devices of its users; possibly, LinkedIn may thus allocate IP addresses to individual users.

    If you are currently logged in to LinkedIn as a user, there is a cookie with your LinkedIn ID on your device. Therefore, LinkedIn is able to trace that you have visited this page and how you used it. This also applies to all other LinkedIn pages. Through LinkedIn buttons integrated in websites, LinkedIn is capable of recording your visits to these websites and associating them with your LinkedIn profile. On the basis of this data, content or advertising may be offered to you that is tailored to you.

    If you want to avoid this, you should log out of LinkedIn or disable the 'stay logged in' function, delete the cookies on your device, and quit and restart your browser. In this way, LinkedIn information through which you can be directly identified, are deleted. This allows you to use our LinkedIn page without revealing your LinkedIn ID. If you access the interactive functions of the site (e.g., like, comment, share, messages etc.), a LinkedIn login mask appears. After any registration, you are recognizable to LinkedIn again as a specific user.

    Information on how to manage or erase existing information about you can be found on the following LinkedIn support pages: https://www.linkedin.com//help/linkedin

    As the provider of the information service, we also collect and process the following data from your use of our service: Number of followers, follower structure of the baukobox channel and cumulatively but anonymously impressions, clicks, click rate, reactions (likes), and engagement rate of individual posts for internal evaluation and analysis of our posts.